Is big and shiny. The 50th annual Specialty Equipment Manufacturers Association features everything you can imagine in an automotive aftermarket and OEM trade show. Everyone is there with all their products and it's overwhelmingly amazing. Walking ten miles a day to see everything is not an exaggeration. The tag line this election years domestic vehicle dominated event is, "We Built This". One wonders if that isn't a coincidence. Attending as a social media ambassador for Shell, I was extremely fortunate to take part of in this bucket list event. Shell had a huge outdoor tent, stage, walk-in display trailer and vehicles with numerous displays and expert staff on hand full of factoids and cool, useful information. Numerous automotive celebrities were interviewed live on stage as well as Sung Kang unveiling his 1972 Ford Maverick, Project Underdog. One of the main products promoted is the Shell and Pennzoil synthetic oils with Pure Plus technology. The patented Pure P...